World777 Logo & Brand Guide: All You Need

Content:

What is World777?

World777 is a dynamic and rapidly growing online gaming platform, dedicated to providing a thrilling and secure entertainment experience. We specialize in a variety of casino games, with a particular focus on delivering the excitement of the casino directly to our players. Our platform is designed for both seasoned gamblers and newcomers alike, and we strive to offer a user-friendly interface coupled with top-notch security. Many users find it convenient to access our platform through the world777 apk, offering seamless gameplay on their mobile devices.

Why a Brand Guide is Important

A brand guide ensures consistency in how World777 is presented to the world. Maintaining a unified brand identity builds recognition, fosters trust, and strengthens our overall market presence. This document serves as a comprehensive resource for anyone representing World777, whether internally or through partnerships. It ensures that every touchpoint – from our website to our marketing materials – reflects our core values and vision.

Who is this Guide For?

This guide is intended for all individuals and teams involved in representing World777, including marketing professionals, designers, developers, content creators, and anyone responsible for communicating our brand message.

The World777 Brand Identity

Brand Values & Personality

World777 is built on the pillars of excitement, trustworthiness, innovation, and user-centricity. We are energetic and engaging, yet maintain a professional and secure environment. We aim to be seen as a modern, reliable, and fun destination for online gaming. Understanding how to play roulette and other games is important to us, and we strive to make this knowledge accessible to all our players.

Brand Voice & Tone

Our voice is confident, approachable, and enthusiastic. We avoid jargon and aim for clear, concise communication. We are positive and upbeat, emphasizing the entertainment value of our platform. While acknowledging the risks associated with gambling, we prioritize responsible gaming and maintain a respectful tone.

Target Audience

Our primary target audience is adults (18+) interested in online casino gaming. This includes both experienced players seeking a sophisticated platform and newcomers looking for an engaging and accessible introduction to the world of online casinos. They are tech-savvy, value convenience, and appreciate a secure and reliable gaming environment.

Logo Guidelines

Primary Logo

The World777 logo is the cornerstone of our brand identity. It represents our commitment to quality and excitement. The logo consists of the “World777” wordmark in a stylized font.

Clear Space

Maintain a clear space around the logo equal to at least half the height of the logo itself. This ensures the logo remains prominent and uncluttered.

Minimum Size

The minimum size for the primary logo is 100px wide for digital applications and 1 inch wide for print applications.

Incorrect Usage

Don't stretch or distort the logo.
Don't change the logo colors.
Don't add drop shadows or other effects.
Do use the logo on a contrasting background.

Secondary Logos/Logo Variations

Colour Variations

A color variation utilizing a darker shade of our primary color is available for use on lighter backgrounds.

Mono/Black & White Versions

Monochrome versions of the logo are available for situations where color reproduction is limited.

Logo Misuse Examples

Avoid altering the logo's proportions, colors, or overall design. Using outdated versions or incorporating unauthorized elements dilutes the brand identity.

See more: World777 Register Now for Free and Unlock Endless Gaming Possibilities

Colour Palette

Primary Colours

World777 Blue: #0047AB (RGB: 0, 71, 171) (CMYK: 100, 58, 0, 33)
World777 Gold: #FFD700 (RGB: 255, 215, 0) (CMYK: 0, 16, 100, 0)

Secondary Colours

World777 Grey: #696969 (RGB: 105, 105, 105) (CMYK: 0, 0, 0, 59)
World777 White: #FFFFFF (RGB: 255, 255, 255) (CMYK: 0, 0, 0, 0)

Colour Usage Guidelines

Use World777 Blue as the dominant color, representing trust and reliability. World777 Gold should be used as an accent color to highlight important elements and convey a sense of luxury and excitement.

Colour Accessibility Considerations

Ensure sufficient contrast between text and background colors to meet accessibility standards.

Typography

Primary Font

Montserrat: (Regular, Bold, Semi-Bold) – Licensing: Open Source
Roboto: (Regular, Light) – Licensing: Apache 2.0

Headline Font

Montserrat Bold - Used for primary headlines to convey confidence and strength.

Body Copy Font

Roboto Regular - Used for body text to ensure readability and clarity.

Font Hierarchy

H1: Montserrat Bold, 36pt
H2: Montserrat Semi-Bold, 24pt
Body: Roboto Regular, 16pt

Typography Usage Guidelines

Use Montserrat Bold for headlines and important callouts. Use Roboto Regular for body text and captions. Maintain consistent font sizes and weights throughout all materials.

Imagery & Photography

Brand Visual Style

Our visual style is modern, sleek, and sophisticated. We aim to evoke a sense of excitement, luxury, and trust. Images should be high-quality and visually appealing.

Image Guidelines

Images should depict people enjoying themselves in a responsible and engaging manner. Focus on lifestyle imagery that reflects our target audience’s aspirations.

Examples of Appropriate Imagery

Images of sophisticated gatherings, people celebrating wins (responsibly), and visually stunning casino environments.

Image Editing Guidelines

Use subtle filters and adjustments to enhance images. Avoid overly saturated colors or dramatic effects.

See more: Create Your World777 Master ID for Exclusive Access

Brand Elements & Patterns

Supporting Graphic Elements

Geometric shapes and subtle gradients are used as supporting graphic elements to add visual interest and reinforce the brand’s modern aesthetic.

Brand Patterns

A subtle, repeating pattern based on the World777 logo’s stylized elements can be used as a background texture.

Voice and Messaging

Key Messaging Pillars

Excitement and Entertainment
Trust and Security
Innovation and Technology
Responsible Gaming

Sample Taglines & Slogans

“World777: Where the excitement never stops.”“Play with confidence. Play with World777.”

Word Choice

Preferred: Exciting, secure, reliable, innovative, entertaining.Avoided: Risky, gambling addiction, misleading, deceptive.

Applications & Examples

Website Design Integration

The logo should be prominently displayed in the website header. The color palette and typography should be consistently applied throughout the site.

Social Media Guidelines

Maintain a consistent brand voice and visual style across all social media platforms. Use high-quality images and videos.

Marketing Materials

All marketing materials should adhere to the guidelines outlined in this document.

Presentation Templates

Use the official World777 presentation template, which incorporates the brand’s colors, fonts, and logo.

Email Templates

Email templates should be branded with the World777 logo and color palette.

See more: Roulette Game: Find Your Winning Strategy

Resources & Downloads

Where to Download Brand Assets

All brand assets, including logos, fonts, and images, can be downloaded from [internal link - replace with actual link]. Understanding roulette tricks is fun, but responsible play is key.

Contact Information for Brand Questions & Support

For any questions or support regarding the brand, please contact [email address or contact form].

Version Control & Updates

Last Updated: October 26, 2023. Please refer to this document for the most up-to-date brand guidelines. Accessing World777 through the official website or world777 apk ensures a safe and secure gaming experience.